All ideas for Christmas packaging
During the Christmas holidays, product packaging plays a particularly vital role: durable and beautiful custom packaging is the key to increasing product sales at this special time of year.
For this very reason, we have put together a list of helpful tips to make sure you aren’t caught unprepared when Christmas rolls around.
Customisation matters
In recent years, tailor-made products have established themselves as a major market trend. Created to meet customers’ needs as fully as possible, these custom designs serve a dual purpose: retaining existing customers and reaching new audiences.
The Christmas period represents an excellent testing ground for companies who want to customise their packaging according to a theme. In fact, custom packaging is much more attractive to people who are looking for a gift: it should always be eye-catching, with a high level of attention to detail.
Christmas packaging can set your brand apart
Finding the perfect Christmas packaging for your company is also a great opportunity to stand out from your main competition. During the Christmas period, shoppers tend to buy far more than usual, so you really have to set yourself apart from the crowd to appeal to a greater number of potential customers.
Remember that anonymous packaging is typically overlooked by buyers, who may write off the contents as uninteresting and turn their attention elsewhere. Similarly, low-quality packaging, even if it is customised, will create a bad impression and will be rejected in favour of another option.
Trust between a company and its potential customers plays an important role in the purchasing process; to start on the right footing, you should always devote a great deal of attention to product packaging, especially at a strategic time of year like Christmas. To reflect the trust between seller and buyer, packaging needs to satisfy several specific requirements:
- originality;
- the ability to meet customers’ needs;
- attention to detail.
These are the keys to differentiating your products from the other options on the shelves.
Why Flexie is the right choice for your Christmas packaging
To choose the perfect Christmas packaging, you need to find the right partner: customising your Christmas packaging is quick and easy with Flexie.
To create your custom packaging in a few simple steps, you should start by defining your pouch specifications, including the type, material, size, and any special options to meet your needs, as found in our catalogue. Then all you need to do is choose the graphics you want to print and upload your print files in PDF format. Alternatively, you can place your order immediately and upload the files at a later stage.
If you need extra help with your graphics, you can also request support at this stage, and our experts will work with you to choose the most effective solution. And what if you don’t have any ready-to-use graphics? Don’t worry, our Graphic Service team is here to save the day, armed with a range of options for you to choose from.
