Made in Italy apparel and sustainability come together in THECOWPROJECT, the new capsule collection by Seetees, where a cow becomes the ambassador of a meaningful message: promoting an artisanal production that is truly local.
THECOWPROJECT, the initiative that started on the shores of lake Iseo and conceived by Seetees in partnership with Paolo Cervini, promotes environmental care and made in Italy clothes to be worn everyday.
The company in short
Seetees is an Italian t-shirts and trainers brand founded by Fabbio Spatti and Fabio Tinti, with a background in the administration of apparel industry fairs, showrooms in Milan and some of the best Italian boutiques. The brand proposes tailoring inspired clothes focusing on high quality, premium and carefully selected materials; all the t-shirts, in fact, are made of organic Gots cotton.
Interview
Who your product is intended for?
Seetees caters to lovers of handmade km 0 made in Italy production. Consumers, in addition to being attracted by the urban style that distinguishes the creations, are attentive to the high quality of the t-shirts, which made with certified and valuable materials, feature whimsical and fun prints.
What makes your brand unique?
Fabbio Spatti, Co-founder and Sales Manager of Seetees, tells us that “the brand, attentive to the research of materials and fabrics used, makes high quality garments,” to offer an all-Italian alternative in a very large market.
Why did you choose Flexie?
“We got to know Flexie by doing some online research. The simplicity that distinguishes the experience on the website led us to choose the platform.”
Packaging plays a key role for Seetees, enhancing the visual of the windows in stores that offer the brand’s garments.