Cosmofarma has just wrapped up, the leading event for health care, beauty care, and pharmaceutical services. This year, a clear trend has emerged once again: to thrive in this industry, health and supplements packaging is crucial to integrate innovation, sustainability, and a strong focus on customer experience.
In this evolving landscape, companies are increasingly recognizing the importance of adopting packaging solutions that are not only functional and sustainable but also capable of enhancing brand identity. Flexible pouches are gaining traction as an effective solution—practical, versatile, and visually striking. They’re a strategic choice for brands looking to stand out with packaging that is both aesthetically appealing and highly communicative.
Because today, more than ever, packaging is about much more than just holding a product; it’s about creating an experience.
Why packaging matters in the health and wellness industry
Health and supplements packaging, for pharmaceuticals and superfoods, has evolved beyond simple protection. Today, it plays a key role in shaping brand identity, conveying quality and safety, and ultimately influencing consumer trust and purchase decisions.
With this in mind, customised flexible pouches have become a strategic choice for forward-thinking health and wellness brands. They’re not just functional—they’re a statement.
How to balance brand experience and production optimization
In industries where reliability, clarity, and performance are non-negotiable, flexible packaging provides a competitive edge. It ensures optimal product protection while allowing full customisation—ideal for sharing your brand story and values.
With a range of formats from sample pack formats to resealable multipacks, flexible pouches easily align with agile production models such as on-demand ordering, small batches, or product launches.
The result? Faster turnaround times, lower production costs, and a better end-user experience.
Flexible vs. rigid: a strategic shift in health and supplements packaging
Flexible packaging is redefining how products are packaged in the pharmaceutical, nutraceutical, and superfood spaces. More and more brands are moving away from traditional rigid containers in favour of lightweight, sustainable, and highly practical options.
Case in point: Swiss brand Vivalavida made the switch from rigid to doypack-style packaging with Flexie—ushering in a new era of convenience and eco-consciousness.
This shift isn’t just about aesthetics. It’s driven by the need to reduce waste, lower costs, and meet the expectations of increasingly informed, values-driven consumers.
Made with high-barrier materials and advanced printing technology, Flexie pouches protect against light, moisture, and oxygen—keeping freshness and nutritional value intact. Their compact format also improves logistics, reduces environmental impact, and enhances the customer journey from first use to disposal.
The smart choice for pharma, nutra, health and supplements packaging
From resealable pouches for medical devices to sample pack formats for supplements and superfoods, flexible packaging is becoming the go-to solution for high-value products. The advantages are clear: more efficiency for brands, more convenience for consumers, and less strain on the planet. It’s a smart, conscious shift that’s here to stay.
Medical device packaging, reimagined
In today’s pharmaceutical landscape, capsules, tablets, and medical devices are moving away from bulky bottles and embracing flat or stand-up pouches. This ensures hygiene, traceability, and clear, compliant labelling for dosage, ingredients, and benefits.
The Italian brand Drain Star Revolution chose Flexie’s recyclable paper stand up pouches to package medical devices—practical, sustainable, and regulation-ready.
Health and supplements packaging: efficiency in pouches for nutraceuticals
The nutraceutical industry is among the fastest to adopt flexible packaging for supplements. From protein powders and capsule vitamins to tablet blends, resealable doypacks enhance shelf life and elevate the consumer experience.
They’re also ideal for sample packs or mini promotional formats—perfect for launching new products or trial campaigns.
Swiss brand BIONATURIS uses Flexie packaging for its sample-size natural supplements, delivering both impact and convenience.
Flexible packaging for superfoods: locking in freshness
Whether it’s spirulina, matcha, muesli, or seeds, the superfood category has found a perfect match in flexible pouches. These packs are lightweight, airtight, and resistant to humidity and light—preserving flavours, nutrients, and overall quality.
Plus, the ability to print multiple designs in a single run makes digital printing ideal for diverse product lines.
Sant’Egle, an organic wellness italian brand, uses stand-up pouches with multi-subject printing to showcase its full range—combining custom design with eco-friendly materials.
Ready to package health differently?
Flexie partners with health, wellness, and nutrition brands to create customised flexible health and supplements packaging for every stage of your business—from initial testing to product launch and large-scale distribution. Whether you’re developing medicine, supplements, or superfoods, we’re here to help you package smarter.
