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Christmas packaging: choose a festive finishing touch!

All ideas for Christmas packaging During the Christmas holidays, product packaging plays a particularly vital role: durable and beautiful custom packaging is the key to increasing product sales at this special time of year. For this very reason, we have put together a list of helpful tips to make sure you aren’t caught unprepared when Christmas rolls around. Customisation matters In recent years, tailor-made products have established themselves as a major market trend. Created to meet customers’ needs as fully as possible, these custom designs serve a dual purpose: retaining existing customers and reaching new audiences. The Christmas period represents an excellent testing ground for companies who want to customise their packaging according to a theme. In fact, custom packaging is much more attractive to people who are looking for a gift: it should always be eye-catching, with a high level of attention to detail. Christmas packaging can set your brand apart Finding the perfect Christmas packaging for your company is also a great opportunity to stand out from your main competition. During the Christmas period, shoppers tend to buy far more than usual, so you really have to set yourself apart from the crowd to appeal to a greater number of potential customers. Remember that anonymous packaging is typically overlooked by buyers, who may write off the contents as uninteresting and turn their attention elsewhere. Similarly, low-quality packaging, even if it is customised, will create a bad impression and will be rejected in favour of another option. Trust between a company and its potential customers plays an important role in the purchasing process; to start on the right footing, you should always devote a great deal of attention to product packaging, especially at a strategic time of year like Christmas. To reflect the trust between seller and buyer, packaging needs to satisfy several specific requirements: originality; the ability to meet customers’ needs; attention to detail. These are the keys to differentiating your products from the other options on the shelves. Why Flexie is the right choice for your Christmas packaging To choose the perfect Christmas packaging, you need to find the right partner: customising your Christmas packaging is quick and easy with Flexie. To create your custom packaging in a few simple steps, you should start by defining your pouch specifications, including the type, material, size, and any special options to meet your needs, as found in our catalogue. Then all you need to do is choose the graphics you want to print and upload your print files in PDF format. Alternatively, you can place your order immediately and upload the files at a later stage. If you need extra help with your graphics, you can also request support at this stage, and our experts will work with you to choose the most effective solution. And what if you don’t have any ready-to-use graphics? Don’t worry, our Graphic Service team is here to save the day, armed with a range of options for you to choose from.

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Custom packaging for tea: the best solution to add value to your blend

Pouches for loose tea Tea is a sophisticated and ancient drink that with the passing of time is becoming an ever more prestigious and refined product, especially as far as raw materials and preservation methods are concerned. Along with the product, packaging for tea is also evolving to grant better protection to blends and to highlight brand identity. Flexible packaging for loose tea or tea bags is an ideal choice: the blend’s precious aroma will be carefully preserved and the custom printed pack will be able to stand out once displayed. Safety first: what are the must-haves for your pouch? A delicate and refined product like tea, especially if loose packed, needs eye-catching but also trustworthy packaging. Having a wide range of suppliers, materials, finishes and sizes to choose from, what are the fundamental features to make sure the product will be correctly packaged and preserved? Food contact compliance: if you wish your blend to be safely preserved, choose a material that is certified as suitable for food contact, in other words a material that does not exude dangerous substances for the organism when coming into contact with the packed product. A certification that cannot be overlooked for tea packaging; EVOH barrier: first of all, what is it? An EVOH barrier is, simply, a thin plastic layer coating the internal part of the pack. In this way the aroma of the tea blend is safe: the barrier grants maximum protection against oxygen and moisture; Aluminium barrier: this is the ideal barrier for more sensitive products. Are you afraid that UV rays may alter the properties of tea? The super-resistant aluminium layer will take care of the preservation of your precious tea leaves, a great ally against the deterioration of organoleptic properties caused by exposure to light and heat sources; Certified materials for tea bags packaging: aroma is safe and sound! Do you have some doubts about what materials are suitable to pack loose tea or tea bags? Read on! Quality is a crucial element to grant an exceptional product, for this reason always ask for materials’ data sheets and certifications in order to be able to make a conscious decision. Make sure the materials you choose are certified as suitable for food contact and provided with a barrier against oxygen and moisture or an aluminium barrier that can also protect against light and heat. Doubts about the size? Here are the best sizes for tea packaging Lightness and space optimization are two of the main features that make flexible packs a great choice for tea bags or loose tea packaging. You will be able to make the most of the capacity of your custom printed pouches for tea, to make the packs resealable and packed product reusable over time by adding a ziplock and easily display them on shelves or stands by selecting a eurohole. The question is, what are the most suitable sizes? Choosing the best size on the basis of your needs can be difficult, especially if it is the first time you use stand up or flat pouches to pack your product. Not to worry! To help you in this hard choice, we will propose some of the most popular sizes in the tea and herbal infusions industry, have a look and choose the one that fits your needs: Stand up pouch 12×18,5×7 cm: this is one of the most popular sizes, ideal to contain up to 100 gr of loose tea. A compact but spacious size, it will take up little space on the shelves of your shop and in your customers’ cupboards; Stand up pouch 13x22x8 cm: this is an intermediate size that can contain up to 180 gr of tea leaves. A good compromise that will allow you to optimise packaging space; Stand up pouch 16x22x8cm: do you need more space? This is the right size for you, great to contain between 200 gr and 220 gr of loose tea. Stand up pouch 18x21x8cm: this size is suitable to pack a bigger quantity of tea bags or loose tea. The perfect choice for brands that look after those customers who usually stock up on their favourite infusion! A design for each tea blend: the benefits of multi-subject printing You have already decided that the amount of loose tea you would like to pack in each pouch is going to be the same and for all the pouches you have chosen the same features and material. However, you would like to customise your pouches with a unique design for each tea blend you produce, easy peasy! Choosing the same pouch size on Flexie you can print up to 20 different designs. But what does “printing different design files” mean? Multi-subject printing is an ideal printing technique to manage product ranges, variants, flavors and limited editions. Every graphic file includes the design that will be then printed on the entire surface of the pack (front, back and gusset), you will be able to make an exclusive look for your tea blend, making them unique and easily identifiable by your customers. You can obtain this result by simply placing just one order and selecting the number of designs that you wish to print, it can’t get easier than that! Play it safe, have a look at the step by step tutorial that you will find below. Recommended choices for tea pouches ” alt=”Flexie_campionario blog-63″ width=”1000″ height=”1000″ data-src=”https://mlotisyuhfo9.i.optimole.com/cb:ERQ5.b078/w:auto/h:auto/q:mauto/https://www.flexie.it/wp-content/uploads/2023/03/Flexie_campionario-blog-63.jpg” /> ” alt=”Flexie_campionario blog-25″ width=”1000″ height=”1000″ data-src=”https://mlotisyuhfo9.i.optimole.com/cb:ERQ5.b078/w:auto/h:auto/q:mauto/https://www.flexie.it/wp-content/uploads/2023/03/Flexie_campionario-blog-25.jpg” /> ” alt=”Flexie_campionario blog-3″ width=”1000″ height=”1000″ data-src=”https://mlotisyuhfo9.i.optimole.com/cb:ERQ5.b078/w:auto/h:auto/q:mauto/https://www.flexie.it/wp-content/uploads/2023/03/Flexie_campionario-blog-3.jpg” />

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Why is printing test a great investment?

Test every graphic detail of your pack Paying attention to packaging is now an integral part of any marketing strategy, to promote the brand in the right way and to ensure that the customer comes to associate the beauty of the logo and graphics with the quality of the product. In order to assess whether the graphic study carried out upstream is positively reflected in reality, a test print is an essential preliminary process, which makes it possible to identify any setting errors and, at the same time, to touch and see the quality and final appearance of the packaging. Precisely for this reason, we always recommend requesting a test print before starting the production process: an intermediate step that has low costs and saves time and money. Let’s take a closer look at its countless benefits. Avoid frequent graphic errors with a printing test A test print, especially when choosing a new packaging supplier, allows you to quickly and easily avoid a series of graphic and aesthetic problems, such as: ● incorrect positioning of lettering, logos and graphics, which can be cut off during the production process if they are too close to the cut or fold line; ● typos and misprints, especially if ingredients or instructions for use are printed on the packaging, as this is perceived by the end customer as an indication of poor product quality and therefore projects a negative image of the brand; ● low quality images or graphics, which is usually attributable to the use of low-resolution files and which affect the clear legibility of the packaging. In this case, it is also always a good idea to enquire about the type of printing technique used by the supplier, in order to understand whether the graphic design is perfectly suited to inks and machinery; ● a range of colours that is inconsistent with the corporate image or that in any case does not communicate positive sensations. Preliminary studies of packaging colours are essential in a marketing campaign, as the correlation between colour and brand has the ability to influence consumer choice. It is therefore wise to ensure that they are well harmonised with each other and do not impair the legibility of the logos or the information on the packaging; ● an unreadable or incorrectly sized font, which is often directly responsible for the misinterpretation of written texts. All the benefits of a printing test before the production To summarize, requesting a test print from the graphics team in charge of packaging production has all sorts of benefits that save you time and money in the long run. As we have seen, printing an initial test version allows you to: ● evaluate whether the colour range is right and consistent with the type of sizes and material chosen, making it possible to change them in good time if necessary; ● understand the graphic rendering of the logo and lettering, in order to understand if they are clearly legible and identifiable by the customer; ● make various tests with different graphics, to arrive at a definitive choice if there are any doubts in the design phase; ● check whether the material chosen is the right one for the final packaging, by checking first-hand the quality of the finishes and any optional extras to be applied to the packaging (such as transparent windows, opaque lettering or ‘open-and-close’ zips); ● benefit from the experience of specialised graphic designers, who will check that logos and graphics are correctly aligned, as well as all aspects of cutting and assembling the packaging, thus preventing errors from occurring during production. That is why, with Flexie, you can receive an initial version of your design on a reel at home: 10 linear metres, in the material you deem most suitable, so that you can see for yourself the printing yield, assess colour consistency and, if you are in doubt, various graphic proposals. In this way, it will be much easier to arrive at the final version to be printed.

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Individuelle Standbeutel für Kaffee, erstellen Sie Ihre auf Flexie

Ground, beans, macchiato, americano: Whatever your taste, start your day with a boost sipping a nice cup of coffee! We talk about a ritual that puts together millions of people, a product which is one of the best sellers in the world. For this reason we offer you an innovative solution to make the pleasure of coffee even more special. In fact, using a Stand up pouch to pack coffee means choosing flexible packaging, that offers a lot of advantages compared to traditional packaging: it is characterised by a great product/packaging rate, as it is composed of less material granting the same capacity. What does this mean? A smaller and lighter coffee pouch that gives the possibility to reduce delivery and storage’s costs. That’s not all: the useful ziplock makes it easier for the final consumer to use the pack, as he will be able to close the pouch after repeated use avoiding coffee to lose its distinctive aroma. Stand up pouches: the right pouch for your coffee!​ Nowadays the role of packaging for coffee is very important from a communication point of view. Stand up pouches give you the opportunity to have a wide surface that is entirely customisable and to add many features to make it even more functional. Coffee pouches can be resealable, thanks to an aroma-saving ziplock that allows you to reseal the pouch after opening it. This means that you won’t have to put coffee in another jar to store it and the pouch will be saved from the waste bin and nicely exhibited on one of your kitchen shelves, ready to be reused. But that’s not all,  because stand up pouches for coffee can be made with materials coated with aluminium to improve the product’s shelf-life and grant maximum preservation to the product. The aluminium barrier preserves the product against UV rays, water, light, oxygen and moisture: coffee will keep its organoleptic properties intact and it will retain its aroma for a long time! But the real innovation is the possibility to customise it, with the most up to date digital printing technique. Indeed, today it’s possible to print coffee packaging with different designs (multi-subject, mosaic printing) without running into high costs and with quick lead times. It is possible to set up targeted campaigns (e.g. custom packs for each customer), special editions for a celebration or  packaging that highlights the different features of a product, for example different coffee blends or aromas. In conclusion, stand up pouches are an innovative solution as they join practicality, efficiency and creativity, fundamental elements for whoever is trying to be different and to highlight the value of their product, in particualr in an industry that is getting bigger and more crowded every day. Stand up pouches for coffee in paper and aluminium material​ The proposed material  (PAPER AND ALUMINIUM) makes a good neutral base for the design and allows to make unique custom pouches. Moreover, the extarnal layer in paper grants a nice texture and gives an extra and special touch to your coffee pouches . This material is equipped with an aluminium barrier, that as mentioned before, preserves your product against UV rays, oxygen and moisture. Stand up pouches for coffee in metallic material ​ The metallic material, always equipped with an aluminium barrier, is a good alternative to the paper aluminium one. This material, allows you to get a glossy finish and/or laminated effects on some parts or on the whole surface of the pouch. The right choice to make a design with golden or silver effects. How to make your coffee pouch on Flexie​ Coffee beans 250g pack – Stand up pouch 16x22x8cm or 18x21x8cm 350g pack – Stand up pouch 18x27x8cm 500g pack – Stand up pouch 22x27x8cm 700g pack – Stand up pouch 22x31x8cm 1kg pack – Stand up pouch 26×29,5x8cm Ground coffee 250g pack- Stand up pouch 16x22x8cm 350g pack- Stand up pouch 18x21x8cm 500g pack- Stand up pouch 18x27x8cm 700g pack- Stand up pouch 22x27x8cm 1kg pack- Stand up pouch 22x31x8cm 1,25kg pack – Stand up pouch 26×29,5x8cm

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Packaging per canapa personlizzato Flexie

Custom pouches for hemp flowers: packing in a safe and innovative way!

The legal hemp flowers industry is an emerging and dynamic reality with many different players. However both small and big companies agree on one aspect: packaging is a fundamental tool in a branding strategy and it is also a crucial element in the purchase decision process. In the article you will find all the information to meet in a quick and flexible way all the needs of this industry, not only technical ones but also related to marketing and communication. Find out how to make a unique and distinctive packaging in a blossoming market. Materials with a barrier? The key to a qualitative packaging for hemp flowers! The keyword is protection! Hemp flowers have organoleptic features – such as the distinctive aroma or the texture of the flowers – that are fundamental in the customer’s decision process. These features need to be preserved with high barrier materials. In the packaging industry, the two most common barriers are the EVOH barrier, that ensures protection against oxygen and moisture, and the aluminium barrier that protects the product also against heat sources and light. All of Flexie’s coated materials have a high protective power. Specifically: – Glossy, glossy transparent, matte, matte transparent, recyclable, recyclable transparent and recyclable paper materials are perfect to pack hemp flowers because they grant maximum protection against oxygen and moisture, thanks to the internal EVOH barrier; – Paper and aluminium and metallic materials, thanks to an internal aluminium barrier, grant additional protection against heat and UV rays. The aluminium barrier is one of the most requested to pack hemp flowers. However, as mentioned before, also the EVOH barrier is perfectly suitable for this type of product, therefore the choice of the right material can be made freely, also on the basis of aesthetic preferences. Stand up pouches and flat bags: the most popular sizes for hemp packaging Nowadays a lot of businesses choose this kind of packaging. Why? Not only the pouches are ideal to optimise space at every stage of the supply chain but they are way lighter than other types of packaging (a really beneficial feature for an on-line store) and customisable with useful extras. Think about the ziplock that makes it easy to reuse the product over time or about the eurohole that allows to display the product on stands or other supports. Let us give you more details about this. Stand up pouches are perfect for hemp flowers because: They ensure maximum exposure on shelves and stands as it “stands on its own”; They have a distinctive and innovative appeal. They can be completely customised by adding a custom design also on the bottom gusset. On Flexie the most used size for hemp flowers is the 9x15x6cm stand up pouch, usually selected to pack 1 or 2 gr, and the 12×18,5×7 stand up pouch, used to pack 3 or 5gr. Flat pouches are perfect for hemp flowers because: They grant space optimisation and ensure great capacity; They are easy to display on stands thanks to the eurohole. On Flexie the most used resealable flat bag sizes for hemp flowers are 7x12cm and 8x14cm. The industry is constantly changing, and so are its rules. Choose to keep up! Last minute labels? Not a problem anymore! Too many companies are still choosing clear unprintes pouches with label, because they are not familiar with the opportunities and technologies that grant a high level of customisation, without affecting final costs. If you are a hemp producer, it may have already happened to you to use labels on your packaging that, not only represents an additional cost, but they also limit the aesthetic rendering of the product. It is often necessary to add a disclaimer, updated regulations (such as the THC and CBD percentage allowed) or simply more product information, such as the production batch number. Digital technology allows you to  make quick changes to your design, reducing lead times and costs, speeding up the time to market. Packaging for hemp flowers without compromises In a highly competitive industry, such as the hemp flowers one, digital printing is an innovation in the packaging market. Farewell minimum order quantity! Thanks to the absence of printing plates, there is no limit related to minimum order quantity. On Flexie it is possible to make the custom pouch of your dreams from only 10 pieces. A real revolution!

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