Marta Ceschi, Founder at Dhyāna explains how the brand chooses producers that minimise the use of pesticides and chemical fertilizers, operating according to the principles of social responsibility and environmental sustainability.” Moreover, “Dhyāna has a strong cultural identity with reference to countries of the Indian area and it proposes a carefully curated selection of products. We want to be different from the majority of shops where you can find any kind of product, lower or higher quality alike.”